Ultraviolet was Pantone’s colour of the year last year. With good reason. It is a strong, powerful colour which historically has always played a role in the robes of important people in different cultures. It’s an inspirational colour whcih never fails to get you thinking.
Bourne creative goes into the detail of the meaning of purple but, in a nutshell:
“Purple combines the calm stability of blue and the fierce energy of red. The color purple is often associated with royalty, nobility, luxury, power, and ambition. Purple also represents meanings of wealth, extravagance, creativity, wisdom, dignity, grandeur, devotion, peace, pride, mystery, independence, and magic.”
We love purple and we go through phases of producing and using it because it is such a vibrant colour. It’s bold and makes a strong statement. Top right is Bill’s purple spinning. Alexis dyed the colour and it has such a sheen and is a colour which draws comment. Truth is , though, we love all these purples.